The most successful small business owner knows that promotions are among the foremost effective methods for increasing sales and overall brand loyalty, However, deploying effective sales promotions is easier said than done.
Mostly 2 percent of the sales occur on the first contact or interaction with business. The fact is, customers have become increasingly “aware” of the most popular sales promotions and marketing campaigns used by small business. That’s why small business owners, managers, and marketers must deploy modern sales promotions.
The question is – what is the most effective sales promotions ideas for small business?
5 wonderful Sales Promotions Ideas and tactics for Small Businesses
What is a sales promotion? A sales promotion is any method used to increase sales. There is more than one different type of sales promotions, but the broader focus is centered around converting prospects into paying customers.
As an industry-leading retail point of sale (POS) solution provider, we’ve helped hundreds of small business owners and managers to combine sales promotions with their POS system. With access to amazing retail POS system features, Kokotoa Biashara makes it simple and easy to manage your next big sales promotion, including customer loyalty programs and discounts.
Here are the most effective sales promotions tactics for small businesses.
1. Free Samples
There’s nothing better than a free sample, right? Try before you buy! According to recent research, 68% of consumers said that a free sample influenced them to make a purchase. The strategy behind a free sample is simple.
You can offer a free sample to introduce your product or service to new customers or build high-value relationships with return customers.
2. BOGO Offers
A buy-one-get-one offer is a great sales promotion tactic. The most successful businesses and enterprises routinely rely on this method to drive sales. Again, the psychology behind the effectiveness of BOGO offers is straightforward – customers feel like they’re getting one item for 100% off instead of two items priced at 50%.
Also, BOGO offers is a great strategy to move dated inventory. For example, by selling more than one products at once, slow-moving seasonal items will also be sold quickly.
To run your own BOGO promotion, we recommend to create your offer with a bit of urgency. Creating a deadline for BOGO sales is a great way to encourage prospects and customers to take action now instead of days (or weeks) later.
3. Cashback Promotions
A cashback promotion is another recognizable and yet most common sales mechanism available to small business owners and managers. Got client explain a cashback promotion as “the option where a percentage of the product’s costs is returned.”
“If you run the right promotions or use your promotions strategically, they will increase your long-term profit.”
Another important of cashback promotions is it help business owner to reduce discount promotions, because in some cases, offering too much discounts can harm your brand’s reputation. In this scenario, a cashback promotion is another way to reward customers for their support.
4. Sales Discounts
Sales discounts is among of the long time strategy for driving sales toward your business. Setting up a sales discount is easy. In fact, majority of modern retail POS software comes with pre-equipped powerful discounting features.
With just a few clicks, Kokotoa Biashara POS users can create discount in form of percentages or fixed discounts
5. Loyalty Programs
It seems this year, a large percentage of business owners will invest in loyalty programs as a means of increasing sales and to promote their businesses. Moreover, people actually wish shopping with businesses that offer high-value loyalty programs.
These are popular types of loyalty programs:
- Cashback loyalty programs
- Points loyalty programs
- Free perks(bonuses) programs
- Refer a friend program
Power Your Sales Promotions With Kokotoa Biashara POS .
So, what solution will you invest to manage your sales promotion effectively this year? we recommend you to investing in a best retail POS system, Kokotoa Biashara POS powers more than 100 small businesses nationwide. With easy-to-use retail POS features, including inventory management, pain-free employee management, customer loyalty, and sales tracking, Kokotoa Biashara POS makes it easy to improve checkout and create happy customers.
Right now, kokotoa Biashara is the best retail POS system in the market, what are you waiting our team of industry experts is here to help. In fact, Kokotoa Biashara POS is known for having the best customer support and satisfaction. Additionally, with no hidden fees and zero long-term contracts, Kokotoa Biashara POS is a cost-effective solution for growing small businesses. Are you ready to get started ? Contact Us Now!